Imagine a culture that was SO rigid that the people in it actually dictated what kind of underwear you had to put on in the morning. Sounds pretty crazy, doesn’t it?
Still, that was exactly the situation that we had right here in the United States just 50 short years ago. It’s a short tale and well worth looking at.
The modern brassiere was invented by Mary Phelps Jacob in 1910. From that point on it was declared that, “decent,” women would wear bras and breasts would henceforth be encased in cotton cups when they were transported out in public view.
Now, in the late 1960’s, a growing group of women said, “I don’t wanna.” It wasn’t that they were rigidly opposed to brassieres because, as any woman will tell you, bras can be comfy cosy in winter months and in cold climates. Rather, they were making the radical assertion that any human being should have the right to decide whether they want to wear underwear on any given day.
Many people in our culture were shocked and appalled at the notion of unfettered breasts. Women who went braless were actually arrested for, “public indecency,” in some Southern states. “Decent,” women sneered at them and, “god-fearing,” men leered at them.
Still, the revolutionary bra warriors persisted and even went so far as to hold public bra burning to make their point.
By today, of course, no one cares if a woman wears a bra or not. Generally speaking, bras go on in the winter time and come off in the summer time, which is perfectly sensible and the way it should have been all along.
The Great Bra Culture War is a perfect illustration of what sociologists refer to as, “tolerated social deviance.” They actually have a very precise definition of deviance, which goes like this:
Deviance is a behavior, trait, or belief that departs from a social norm and generates a negative reaction in a particular group. In other words, it is behavior that does not conform to the norms of a particular culture or society.
Tolerated social deviance is behavior that’s outside of the social norm, but not so far outside of it that it warrants severe punishment. We can think of it as a series of concentric circles where the inner circle is the norm, the second circle is outside of the norm but it’s tolerated, and the outer circle is SO far outside of the norm that it will get you arrested.
In that model, during the first half of the 20th century not wearing a bra in public was in the outer circle and would result in a woman being shunned, slut-shamed, or arrested. After the 1960s, not wearing a bra moved into the second circle of being outside the norm, but tolerated. And by now, it’s moved into the inner circle of perfectly acceptable behavior, except in Mississippi.
The point of all of this is that freedom and creativity exist OUTSIDE of the norm. That inner circle of social norms consists of people behaving in exactly the same way as everyone else. The behavior is, “acceptable,” precisely because everyone else is doing it.
The world of the social norm is what Stuart Wilde was talking about when he referred to the Tick-Tock world. As he pointed out in his book, “Affirmations: How to Expand Your Personal Power and Take Back Control of Your Life,” the Tick-Tock world involves getting up every day and doing the same things over and over and over because that’s what society expects of us and we don’t want anyone to think we’re being weird or unusual. “I have to wear a bra because everyone else wears a bra and what would the neighbors think if I didn’t?”
To put it in terms of energy, it’s a closed system. There’s nothing new or different flowing into it, because everyone is acting and thinking exactly the same way. It’s like the guy in the Eight of Pentacles who’s just making the same product over and over again, but not creating anything new.
Deviance is thinking outside of that closed box. Deviance is what allows fresh, different energy into the system. Deviance is what makes us evolve.
We see this in cultures all across the world. The most creative, vibrant cultures are the ones that tolerate the highest levels of diversity. China and Russia, for instance, have extremely low tolerance for diversity and social deviance. Are they producing any great literature? Any amazing art? Fabulous music? Is anyone desperately trying to get into their countries? Nope.
Put very simply, the best cultures are the cultures that maximize freedom and diversity. Those are the cultures that are the most alive and evolving the fastest.
I’ve lived in both California and Texas. I CHOOSE to live in California because California maximizes my opportunity to be just as different, weird, and unusual as I want to be. California values social deviance and so I have a much greater opportunity to be my authentic self, to the best of my abilities.
It’s important to ponder all of this as we move into the new era of the Trump administration. Are we going to continue to be a society that values and encourages diversity or are we going to become a closed, intolerant and stagnant energy system?
Make no mistake: there ARE people out there who are so crazy that they want to tell us what kind of underwear we should put on in the morning. They want to shrink those two outside circles into one boring inner circle where everyone looks and acts precisely like everyone else.
Don’t let them do it.
Just the Tarot 